(Disclosure: Jesse Scinto has provided consulting services for Propoint.) Then you position your product or service as the solution. When you develop that problem, it makes the audience a little bit anxious and a little bit excited to hear the solution. You start with a problem-it should be a problem the audience has-and then you develop it. Jesse Scinto: I see my task as helping clients develop the story they want to present. Brian Roff: What exactly do you do for the typical client?
